Social Media Portfolio

Rachel has produced hundreds of posts for the Fossil Fuel Treaty Initiative across six platforms (Instagram, Facebook, X/Twitter, LinkedIn, Bluesky, and Threads). This is a sampling of her work.

During her time at the Treaty Initiative so far, Rachel has contributed to significant audience growth across platforms, with her posts regularly reaching tens to hundreds of thousands of views on Instagram.

  • 250% growth in Instagram followers between May 2024 and December 2025

  • Cultivating collaborations with partner accounts such as @earthlyeducation

  • Contributing to monthly profile views of over 2.3M

  • Producing content that netted up to 850 new followers per post

  • Managing diplomatic relationships with the social media profiles of international leaders including @sadiq (Mayor of London), @susana.muhamad (Colombian Minister of the Environment, 2022-2025), and @minambientecol (Office of the Colombian Ministry of the Environment)

Instagram

Facebook

LinkedIn

X

Threads

Bluesky

Susana Muhamad, the new Special Envoy for International Cooperation for the Fossil Fuel Treaty Initiative, has an invitation for countries around the world: if you're serious about phasing out fossil fuels, join us in Colombia this April 🌱 Watch her full remarks ⬇️ #FossilFuelTreaty #COP30

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— Fossil Fuel Treaty (@fossiltreaty.bsky.social) November 17, 2025 at 6:19 PM
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